"All too often, my clients look at brands as simply being the "logo on a product". In times gone by, this could well have served as a good generalised description, but those were days when the 'consumer' was still an evolving entity, and communications were not as pervasive as ours today.
Consumerism has also evolved well beyond the generalised concept of people choosing which brand of beans, or clothing to buy.
We, as individuals or as groups, are consumers of products for ourselves, our families, and our businesses, and in all of these cases, more than ever before, we buy into the brand of our supplier, not just the product itself.
You can read the article I wrote at "utalkmarketing" - one of the most popular marketing & branding sites on the web at:
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